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For Immediate Release
Friday, April 26, 2013

Transformation of health care industry the focus of conference at OU
     Rochester, Mich. – With the anticipated changes in the health care industry, it is imperative that innovative care delivery and payment models be developed to make quality care both affordable and accessible to health care consumers.

     Recognizing that the patient-physician relationship is key, Oakland University will present "The Physician's Practice: Emerging Issues for Healthcare Providers" – a forum bringing industry practitioners and researchers together to discuss patient needs, practice management, care delivery and information technology support – on Thursday and Friday, May 9-10.

     "The Affordable Care Act is expanding health care to many who were uninsured before and the government's price structure for care-related reimbursements is expected to put competitive pressure on insurance companies and health care providers," said SBA Dean Mohan Tanniru.

     "Globalization and Internet-based technologies have put market pressure on businesses and made them use task and skill matching to reduce costs. By hosting this forum, the School of Business Administration and Oakland University are exploring opportunities for business research and practice to support effective health care transformation."

     The forum, set to take place from 8 a.m. to 5:15 p.m. on Thursday, will focus on four key issues:
  • Payment - Innovations such as bundled payments and other reimbursement strategies
  • Practice - Impact on physician practices: diagnostic and treatment decisions
  • Care delivery - Integration of hospital, physician practice, urgent care and home care facilities
  • IT support - EMR, patient and physician systems as well as practice dashboards
     Designed for maximum interaction, each presentation will be followed by group exercises to allow attendees to explore known and anticipated impediments, discuss approaches for resolutions and develop action items.

     The forum will offer a variety of sessions including, "Trends in Reimbursements, Improved Physician Decision Making," "Enhanced Operational Efficiency" and "Information Technology Innovations."

     In addition, a half-day post-forum workshop scheduled for 8 a.m. to noon on Friday, May 10, will highlight some of the challenges discussed at the forum, identify actions steps with a focus for follow-up and collaborative academic research and/or student projects.

     Cost to attend the forum is $150 and online registration is available. Participation in the Friday workshop is offered free of charge. For more information, including a complete list of speakers, conference details and registration information, visit and click on the Health Care Transformation Forum link.

     The event is presented by the Center for Integrated Business Research and Education at Oakland University's School of Business Administration, in partnership with the Executive MBA in Health Care Management at Oakland University, Automation Alley, Oakland County's Medical Main Street and St Joseph Mercy-Oakland. Other sponsors include Thomas M. Cooley Law School, United Physicians, Michigan Health Information Network Shared Services and the Michigan Wellness Council.

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Oakland University is a doctoral, research-intensive university located in Oakland County, Michigan. The university has 139 bachelor's degree programs and 127 graduate degree and certificate programs. Dedicated to delivering a distinctive undergraduate experience that is complemented by the strength of its graduate offerings and research accomplishments, Oakland University is organized into the College of Arts and Sciences, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing and The Honors College. Visit Oakland University on the Web at