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Macomb-OU INCubator
  Incubate. Innovate. Accelerate.

                                              
         

CLIENT COMPANY SPOTLIGHT



Badenoch LLC is a Michigan small business conducting research and development in the defense and energy industries. The Badenoch technology center in Michigan provides the full range of support services including prototyping and testing, material sciences, mechanical design, modeling and simulation on high performance computation platforms, and a network communication laboratory for secure environments.

In 2002, Scott Badenoch Sr., Badenoch CEO, ended a 30-year career in product development and marketing at ITW, Raychem, General Motors and Delphi to join the professional faculty at the Georgia Institute of Technology. Throughout his career, he ran advanced groups developing new concepts, technologies and markets. The range of successful products included the angioplasty balloon, the FASTEX plastic buckle, construction fasteners, automotive electronic stability control, the repositioning of the Cadillac brand, and survivable military vehicles. He holds over 150 records of invention, patents and trade secrets.



MAC-OU INC HAPPENINGS

L to R: Lori Bianco, Chris Moultrup of MMIC, Wayne Blizman, Barry Sutherland, Diane Durance, Julie Gustafson of Mac-OU INC, Joey Silvian
BOOST! PITCH COMPETITION

Congratulations to our BOOST! winner, Barry Sutherland of North Coast Industrial Imaging! Hosted in collaboration with the MidMichigan Innovation Center (MMIC), 10 teams pitched to a team of judges within a two-minute time span, in an effort to be named the winner of various entrepreneurial support services. We are pleased with the effort put forth by all those involved, and we look forward to offering another similar opportunity in the near future!

Honorable mentions were given to Alicia Jones of Harmony Point CTC, Gary Cola of Flash Bainite Armor of SFP Works, and Mac-OU INC client, Phil Kanaby Coupon Wallet. Judges included Lori Bianco of Bianco CPA, Wayne Blizman of Mac-OU INC, Diane Durance of the Great Lakes Entrepreneur's Quest and Joey Silvian of Virtual Interactive Agency.

MAC-OU INC BLOG: NEW CONTENT TO CHECK OUT!

The Mac-OU INC blog is continuously publishing new content every week. Please visit macouinc.org and subscribe for updates on all things entrepreneurial, brought to you by Mac-OU INC staff and local subject matter experts.

In the latest blog post, hear from Mac-OU INC's executive director, Julie Gustafson, on how she developed her passion for startups and business incubation.


MAC-OU INC LINKEDIN GROUP: SOUTHEAST MICHIGAN ENTREPRENEURS

As business owners and marketing professionals are well aware, social media is a great tool. For this demographic, LinkedIn tends to be the platform of choice. As a result, Mac-OU INC has created a new LinkedIn group, Southeast Michigan Entrepreneurs, as a platform for all involved in the entrepreneurial community of metro Detroit to come together for collaboration and idea exchange. We look forward to hearing your voice within the group!


Walid Elsady of Golden Products & Services

PITCH PREP: FIRST SESSION A SUCCESS!

Mac-OU INC's newest client benefit, Pitch Prep, assists clients with delivering crisp and succinct presentations with confidence.

Mac-OU INC on-site client, Golden Products & Services, recently utilized Pitch Prep for assistance with the BOOST! pitch competition. 11 volunteers from Mac-OU INC staff, the Business Advisory Board and Executives-in-Residence gathered to provide insightful feedback and constructive suggestions.

All small businesses need to deliver presentations, whether it be to a potential client, an investor, a banker or for one of Michigan's many competitions. Pitch Prep provides a safe and comfortable environment in which to practice presentations prior to the big day. To set up your Pitch Prep session, contact Andrea Chom at chom@oakland.edu or (586) 884-9320. Please allow a couple of days lead time.

EXCITING NEW EXPORT SERIES TO KICK OFF 2014

In collaboration with Miller Canfield, Mac-OU INC will host a four-part exporting series in January of 2014. Joe Gustavus of Miller Canfield will address the following topics on market entrance, including exports related thereto:
  • Establishment of Local Sales Agency Relationships
  • Establishment of Local Distributor Relationships
  • Establishment of a Subsidiary
  • Establishment of a Joint Venture

For more information on the upcoming series, please contact Joan Carleton at macINC@oakland.edu.


MICHIGAN DARPA MD.MFP
MD.MFP TRAINING: "UNDERSTANDING AND NAVIGATING DARPA RESEARCH & DEVELOPMENT: A MICHIGAN SPONSORED WORKSHOP"

The Defense Advanced Research Projects Agency (DARPA) education and training offerings have been identified, evaluated and approved for the Michigan DARPA Matching Funds Program (MD.MFP). Currently, these offerings are free to Michigan-based higher-education faculty/students, small businesses, corporations or out-of-state corporations with Michigan satellites via a physical presence. The purpose of the workshop, titled "Understanding and Navigating DARPA Research & Development," is to provide attendees a broad overview of the DARPA program and teach them how to navigate the application process to compete for, and win, contracts.

The first of four training events, scheduled over the next two years, is set for Tuesday, Oct 8, 7:30 – 5 p.m., at the Macomb-OU INCubator. Course objectives include understanding the DARPA acquisition process for advanced R&D projects; providing an introduction to key elements of DARPA procurement and contracting approaches; understanding the process to enter, compete in events, win, and receive funding for DARPA projects; establishing awareness of resources available to support formation of research teams; establishing familiarity with typical DARPA project execution and reporting needs; and facilitating discussion, questions and lessons learned.

For more information on the MD.MFP training programs, please contact Stacey Frankovich at frankovi@oakland.edu. Space is limited.




MAC-OU INC CLIENT NEWS
COUPON WALLET'S LOCAL ONLINE ADVERTISING NETWORK, POCKETCENTS, HITS ONE BILLION LOCAL ADS

Local online Pay-Per-Click and banner advertising network PocketCents has hit a recent milestone: one billion local ads served on their network. With that comes years of expertise in marketing that helped formed the foundation for Coupon Wallet which proudly provides PocketCents local advertising campaigns as part of the package.

Five years ago, a local online advertising company named PocketCents was created to set out and change the way people developed their online advertising strategies. In particular, how businesses and advertisers bought and published their online ads on an advertising network. Rather than having users bid for certain keywords or ads like other networks, PocketCents instead chose a flat rate and stuck with that promise.




EXECUTIVE-IN-RESIDENCE NEWS
JIM RUMA: "MICHIGAN DEFENSE-BASED BUSINESS PLANNING: DELIVERY ON TIME, WITHIN COST AND TO THE REQUIREMENTS"

"Delivery on Time, Within Cost and to the Requirements" is Phase III of the necessary defense/commercial market entry criteria to assure business success. More information can be found in prior newsletters on Phase I, "Identifying and Engaging the Customer" and Phase II, "Making the Sale to Achieve Contract Award."

Known as the Essential3, cost, schedule and performance are the essential criteria that must be managed and met to satisfy customer's needs and perpetuate business growth. To be awarded new work, one must show the customer that the Essential3 have no hazardous risk in being met and that the assessment of work to be performed is the most competitive that beats all others.



BUTZEL LONG: U.S. DEPARTMENT OF LABOR ISSUES GUIDANCE REGARDING SAME-SEX MARRIAGE FOR EMPLOYEE BENEFIT PLANS

Consistent with the IRS guidance, on September 18, 2013, the U.S. Department of Labor ("DOL") adopted the "state of celebration" rule for employee benefit plan purposes. More specifically, in Technical Release 2013-04 the DOL indicates that for purposes of the Employee Retirement Income Security Act of 1974, as amended ("ERISA") and certain provisions of the Internal Revenue Code of 1986, as amended, over which the DOL has interpretive authority (such as the prohibited transaction rules), the term "spouse" includes individuals married to a person of the same sex who were legally married in a state* that recognizes such marriages, even if they are domiciled in a state that does not recognize such marriages.

So, for example, a same-sex couple who resides in Michigan (which does not recognize the validity of same-sex marriage) who marry in New York (which does recognize the validity of same-sex marriage) is considered married (and husband and wife) for purposes of ERISA.



ENTREPRENEURIAL EVENTS

ACCELERATE MICHIGAN INNOVATION COMPETITION

The Accelerate Michigan Innovation Competition is an international business competition designed to bring together later-stage entrepreneurial companies with local, national and international investors.


 
It showcases the best and brightest new business concepts to investment capital to help foster their growth within Michigan. Targeting entrepreneurs with mid-to-late seed-entrepreneurial businesses, the competition has an immediate and positive impact on Michigan's economy. In 2012, sixty venture capitalists from fifty-one firms judged the competition, providing a great network across the country, as well as constructive feedback, to help the participating companies in their persistent drive for excellence.

Please visit acceleratemichigan.org for more details and deliverables.


Q&A WITH VELOCITY COLLABORATION CENTER STAFF

KATHRYN QUELL
MANAGEMENT ASSISTANT FOR ECONOMIC DEVELOPMENT
CITY OF STERLING HEIGHTS


As management assistant for economic development, Kathryn Quell provides administrative support to the economic development program and the operation of the Velocity Collaboration Center, home to the Macomb-OU INCubator.

Kathryn has been employed with the City of Sterling Heights for five and a half years. She was initially hired into the Police Department processing arrest warrants, then promoted to Treasury to monitor the daily investment and cash status. She transferred funding based on purchases and maturities of the city's investments, processed and posted tax payments and provided assistance to residents.

"I am enthusiastic in strengthening the collaborative partnership of the Macomb-OU INCubator and to continue to build positive relationships within the business community," Kathryn says.

Favorite Pastime
: "I enjoy cooking, travel and, most recently, riding my bike every day on the trails of Stoney Creek."

Favorite Food: Italian

Fun Fact: "I am addicted to 'Words With Friends!'"

Best Memory with the City of Sterling Heights: "When I just transitioned to the Treasury department, we had purchased Fraud Fighters to detect counterfeit money. Waiting on a customer, I detected a phony $100 bill. Of course, this was attributed to my prior 'Police Work' experience. I am proud to work for the City of Sterling Heights and was honored that I was chosen as their 2011 Employee of the Year."
 


MAC-OU INC EVENTS
DETROIT CONNECTION STRENGTHENED THROUGH COLLABORATION

As Mac-OU INC is only 20 miles from the heart of downtown Detroit, the incubator staff understands the importance of establishing a strong entrepreneurial community in not only Macomb County, but the whole Southeast Michigan region. Our recent collaborative efforts with Detroit organizations have proved very successful, with many events in conjunction with Mobile Monday, the Social Media Club Detroit and others.

We look forward to 2014 as we continue to strengthen these ties and bring even more innovative seminars and events to the entrepreneurial community of Macomb County!
 

Mobile Monday

TWISTED ROOSTER

Mac-OU INC would like to extend a big thank you to our friends at the Twisted Rooster! Their in-kind sponsorship of our BOOST! pitch competition was an act of generosity not to be forgotten. We highly recommend a trip to their Chesterfield location for some friendly service and a generous helping of their famous mac and cheese!

Twisted Rooster is an original dining concept created by Grand Rapids owned and operated restaurateur, Meritage Hospitality Group. The three locations throughout Michigan feature a twist on classic American fare, with original dishes created by Corporate Executive Chef Mark Noseda II. Twisted Rooster provides customers with locally grown food in an energetic and family-oriented atmosphere. Please visit twisted-rooster.com.



BOOK REVIEW

"THE HAPPINESS ADVANTAGE"
BY SHAWN ACHOR
REVIEWED BY DAVID BONI

I stumbled upon "The Happiness Advantage" after watching a TED Talk from author Shawn Achor. Achor graduated from Harvard University with a degree in positive psychology and then spent nearly a decade teaching and studying Harvard students. He is now regarded as an expert on the connection between happiness and success.

Divided into seven key principles heavily supported by case studies, Achor's overall theme is that happiness can have a huge impact on the path to success.

The first principal is that positive brains have a biological advantage, meaning people are more creative and open to new ideas when happy. Dopamine and serotonin, the happiness biochemicals, actively dial up the learning centers of our brains, help organize information to retrieve it faster, make new neurons and ensure more skill at complex analysis. Positive emotions even expand peripheral vision, physically enabling a broader view of the world.

People may say, "How can I be positive if nothing positive in my life is happening?" The author debunks this way of thinking with the second principal, "the fulcrum and the lever" approach. Achor explains that success and positive outcomes are a result of positive thinking, not the other way around. Studies show external circumstances only contribute to about 10 percent of total happiness. He explains how to change one's current mind-set to be positive long term.

The remaining five principals include:
  • The Tetris Effect: How to retrain the brain to spot patterns of possibility rather than patterns of failure.
  • Falling Up: How to view failure positively and come back from it stronger than before.
  • The Zorro Circle: How to fight off emotions and regain control by beginning with small manageable goals.
  • The 20-Second Rule: How to fight off the weakening willpower to be positive.
  • Social Investment: How to invest in friends, peers and family members to move forward in challenging times.
Overall, this was an extremely interesting read. The biological and case study findings for how happiness can impact success are consistently staggering throughout the book. Each chapter leaves the reader not only surprised at how effective happiness can be, but also with tools for implementation of positive psychology.




VELOCITY/PARTNER HAPPENINGS
ADVANCING MICHIGAN'S ENERGY FUTURE: RENEWABLE ENERGY, ENERGY EFFICIENCY AND POLICY DISCUSSION
Monday, September 30, 10 - 2:30 p.m. (lunch will be provided)
Michigan Energy Michigan Jobs at OU INCubator

Specific topics will include current and future energy policy, renewable energy and energy efficiency. Panelists will also lead a discussion on the Michigan Public Service Commission's draft report containing recommendations for renewable energy policy. The report is based on a series of hearings Governor Snyder held across the state earlier this year. Panelists include Steve Bakkal, Director of the Michigan Energy Office; Joshua Brugeman, Director of Energy Efficiency at Next Energy; and Jim Leidel, Director of Clean Energy Systems at OU INC.

Attendees are asked to pre-register for this free event at the Michigan Energy Michigan Jobs EventBrite.

 



Macomb-OU INCubator at Velocity Collaboration Center
6633 18 Mile Road, Sterling Heights, MI 48314
Phone: (586) 884-9320 | macINC@oakland.edu




SEPTEMBER 2013



FALL 2013

EVENTS

Capital Raise Meetup
Mike Brennan
Oct. 1, 9:30 - 11 a.m.

Bookkeeping 911
An EIR event by BiancoCPA
Oct. 9, 8:30 - 10:30 a.m.

Coffee & Contracting
In Collaboration with PTAC and Butzel Long
Oct. 10, 7:30 - 12 p.m.

Lunch & Launch
"The Legal Landscape of BYOD"

Kathy Ossian, Ossian Law
Bob Breitman, ITTW
Oct. 17, 12 -1 p.m.

Social Media Education
In Collaboration with Social Media Club Detroit
Oct. 22, 9 - 10 a.m.

Fireside Chat
Mallory Brown, World Clothes Line
Oct. 29, 9 - 11 a.m.

Bookkeeping 411
An EIR event by BiancoCPA
Oct. 30, 8:30 - 10:30 a.m.











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