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For Immediate Release
Friday, Feb. 17, 2012

Fireside Growth Series to feature talks with successful entrepreneurs

     Sterling Heights, Mich. – To encourage discussion among entrepreneurs and help them gain inside knowledge from those who have 'been there' and 'done that,' the Macomb-OU INCubator will launch its Fireside Growth Series at 5 p.m. on Wednesday, March 7. Bruce J. Burton, serial entrepreneur and president of Avidasports, will be the featured speaker.

      "There is tremendous value for anyone in business to hear stories from successful entrepreneurs," said Julie Gustafson, executive director of the Macomb-OU INCubator. "There is always a lesson to be learned, a pitfall to avoid, or a connection to be made."

      Burton's Avidasports is pioneering the development of athletic telemetry – the ability to deliver real-time feedback to coaches and athletes as they train. Prior to Avidasports, Burton founded Burtek, an engineering and defense contracting company in Macomb County. After creating 500 jobs through Burtek and then selling the company in 2008, he went on to found MilAIR, a defense contracting company.

      Admission to the Fireside Growth Series presentation is free and open to the public. Discussion and questions are encouraged as part of the event. Coffee and dessert will be served.

      The INCubator is located in the Velocity building at 6633 Eighteen Mile Road in Sterling Heights. Those interested in attending the lecture are asked to register in advance by contacting Joan Carleton at (586) 884-9324 or emailing to

      The Macomb-OU INCubator provides comprehensive development and support to start up and emerging businesses with a focus on the defense, homeland security, advanced manufacturing and technology sectors. For more information, visit the incubator website at

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Oakland University is a doctoral, research-intensive university located in Oakland County, Michigan. The university has 131 bachelor's degree programs and 126 graduate degree and certificate programs. Dedicated to delivering a distinctive undergraduate experience that is complemented by the strength of its graduate offerings and research accomplishments, Oakland University is organized into the College of Arts and Sciences, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing and The Honors College. Visit Oakland University on the Web at