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Tuesday, April 23, 2013 - SBA forum to provide insights into changing health care landscape

Health care providers will have an opportunity to explore anticipated changes in their field and hear detailed suggestions for preparing for those changes when the Executive MBS Program in Health Care Management at OU presents “The Physician’s Practice: Emerging Issues.”

The health care forum, set for 8 a.m.-5 p.m. Thursday, May 9, and 8 a.m.-noon Friday, May 10, will take place at the Cooley School of Law in Auburn Hills.

Forum sponsors include the Center for Integrated Business Research and Education of Oakland University, Oakland County’s Medical Main Street, St. Joseph Mercy Oakland and United Physicians.

The primary driver of the health care changes on the horizon is the Affordable Care Act (ACA), says SBA Dean Mohan Tanniru, who is serving as the forum coordinator. Key portions of the new health care law will take effect in 2014.

“The ACA is expanding health care to many who were uninsured before, and government's ‘price structure’ for care-related reimbursements is expected to put competitive pressure on insurance companies and health care providers,” Tanniru says.

The health care industry could benefit, he says, from studying recent changes in the business world and noting how businesses have responded. “Globalization and Internet based technologies have put market pressure on businesses and made them use task/skill matching to reduce costs. This allowed them to move complex tasks up the organization in the form of management by exception and out of the organization through competency-based sourcing.

“The business school, by hosting this forum, hopes to learn the complexities of health care and explore opportunities to see how business research and practice can help support effective health care transformation.”

The SBA recognizes that innovative care delivery and payment models will be needed in the new health care era to optimize physicians’ decision-making and improve operational efficiency and, ultimately, to ensure that quality health care is affordable and accessible to many in the community, Tanniru says.

With that idea in mind, the forum will focus on the “physician practice” as it identifies the challenges and opportunities that come with the new health care economy.

Forum presentations will be organized into four primary themes; payment, practice, care delivery and IT support.

Session topics will include trends in reimbursements, improved physician decision making, optimizing the patient experience, enhanced operational efficiency, expanding health access in underserved communities and information technology innovations, among others.

Presenters will include representatives from area health care practices professors, health care consultants, government health agency representatives, physicians, representatives from the insurance industry and leaders from the IT field.

Each presentation will be followed by group exercises that will encourage attendees to explore known and anticipated impediments, discuss approaches for resolution and develop action items.

A networking reception, set for 5:15-7 p.m. Thursday, May 9, followed by a health care workshop on May 10.

Forum registration costs $150 per person. The workshop is free, but requires RSVP. Register online here.

For conference details, visit