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Friday, April 26, 2013 - OU conference to examine health care industry

With anticipated changes in the health care industry, it is imperative that innovative care delivery and payment models be developed to make quality care both affordable and accessible to health care consumers.

Recognizing that the patient-physician relationship is key, Oakland University will present "The Physician's Practice: Emerging Issues for Healthcare Providers" – a forum that brings industry practitioners and researchers together to discuss patient needs, practice management, care delivery and information technology support – on Thursday and Friday, May 9-10.

"The Affordable Care Act is expanding health care to many who were uninsured before and the government's price structure for care-related reimbursements is expected to put competitive pressure on insurance companies and health care providers," said SBA Dean Mohan Tanniru.

"Globalization and Internet-based technologies have put market pressure on businesses and made them use task and skill matching to reduce costs. By hosting this forum, the School of Business Administration and Oakland University are exploring opportunities for business research and practice to support effective health care transformation."

The forum, set to take place from 8 a.m. to 5:15 p.m. on Thursday, will focus on four key issues:

  • Payment - Innovations such as bundled payments and other reimbursement strategies
  • Practice - Impact on physician practices: diagnostic and treatment decisions
  • Care delivery - Integration of hospital, physician practice, urgent care and home care facilities
  • IT support - EMR, patient and physician systems as well as practice dashboards

Designed for maximum interaction, each presentation will be followed by group exercises to allow attendees to explore known and anticipated impediments, discuss approaches for resolutions and develop action items.

The forum will offer a variety of sessions including, "Trends in Reimbursements, Improved Physician Decision Making," "Enhanced Operational Efficiency" and "Information Technology Innovations."

In addition, a half-day post-forum workshop scheduled for 8 a.m. to noon on Friday, May 10, will highlight some of the challenges discussed at the forum, identify actions steps with a focus for follow-up and collaborative academic research and/or student projects.

Cost to attend the forum is $150 and online registration is available. Participation in the Friday workshop is offered free of charge. OU faculty and staff members may attend the forum free of charge, by contacting Theo English at tnenglis@oakland.edu for the registration code.The employee must attend the conference on Thursday, May 9, or their department will be charged a fee of $50.00.

For more information, including a complete list of speakers, conference details and registration information, visit oakland.edu/cibre and click on the Health Care Transformation Forum link.

The event is presented by the Center for Integrated Business Research and Education at Oakland University's School of Business Administration, in partnership with the Executive MBA in Health Care Management at Oakland University, Automation Alley, Oakland County's Medical Main Street and St Joseph Mercy-Oakland. Other sponsors include Thomas M. Cooley Law School, United Physicians, Michigan Health Information Network Shared Services and the Michigan Wellness Council.

Oakland University is a vibrant academic community with nearly 20,000 students and more than 260 academic degree programs. To learn more about programs, events, and achievements at OU, visit the news site at oakland.edu/newsatou and follow the news team on Twitter at @OaklandU_News.
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