Ethics and Social Responsibility
9:05-10:30 a.m.

Panel moderated by Frederick Hoffman, special instructor of management for OU's SBA

What are the theories of corporate social responsibility? Can a company be both socially responsible and profitable? What are root causes of bad business behavior? What has been the role of a business school in addressing ethical behavior? Have business schools been successful in teaching ethics? Are whistle blower statues effective in deterring unethical conduct? Has the implementation of Sarbanes-Oxley been effective in reducing unethical conduct?  What are ideas for dealing with these issues in the future and role of the business school in addressing such issues in prospective curriculum and research?

Panel speakers include:

Betsy E. Bayha, senior vice president, general counsel and secretary, Blue Coat
Michael G. Houghton, manager, global planning, Stamping Strategic Planning and Allocations
Ken Janke, senior vice president, investor relations, Aflac Incorporated


Leading in a Global Environment
10:45 a.m. - noon

Panel moderated by Ravi Parameswaran, professor, marketing, and chair, SBA's Management and Marketing department

In this international track, the panel will discuss the challenges in leading organizations having a foot print in multiple countries or operate in virtual space (where various aspects of the business are done in different countries, all collaborating virtually using technology). The panel also will deliberate on what business schools ought to do to develop future business leaders with appropriate skills to address these challenges. Finally panelists will speculate on research opportunities to help organizations cope with these transitional challenges.

Panel speakers include:

Richard Corson, director, Pontiac U.S. Export Assistance Center
Gregory Garrett, chief strategy officer, Volkswagen of America
Joe Tori, principal, g2businessdevelopment.com


Deepening Student Engagement through Experiential Learning, Virtual Technology and Service Learning 
1:15 - 2:45 p.m.

Panel moderated by Cynthia Miree-Coppin, associate professor of management for OU's SBA and faculty director, SBA undergraduate programs and CIBRE education

This session will explore different pedagogical approaches to delivering business curriculum.  In particular it will examine the use of experiential learning at the graduate and undergraduate level to foster educational development.  It will also explore how virtual technologies can be used to connect with the global undergraduate community and deepen student engagement.   

Panel speakers include:

Cathy Cheal, assistant vice president, e-Learning and Instructional Support, Oakland University

Xiadong Deng, associate professor, MIS, Oakland University
Michael Earl, president and CEO, Oakland Family Services
Judy Martin, education coordinator, OU School of Business Administration Center for Integrated Business Research and Education
Beth Talbert, special instructor, Communication and Journalism, Oakland University


Health Care Reform: Issues, Challenges and Opportunities
1:15 - 2:45 p.m.

Panel moderated by Dr. Bassam Nasr, president, Health Care Network, EMBA ‘07

Health care costs in the U.S have risen exponentially in the last decade with current spending estimates at 2 trillion/year, which equals about 16% of GDP. While there is consensus that business as usual is not an option, there is little agreement on the type of reform needed to make quality health care affordable.

A recent New Yorker article titled “The Cost Conundrum: What a Texas town can teach us about health care” has put the spotlight on the factors that drive the cost of health care. The article cites two economists at Dartmouth, Katherine Baicker and Amitabh Chandra, as finding that the “more money Medicare spent per person in a given state the lower that state’s health care quality ranking tended to be.”

Questions that the expert panel will address include – What core principles should drive health care reform?  What can we learn from health care systems across the world?  Are new models of health care emerging that will be mainstay in the future?  What challenges will arise in the implementation of any reform? What opportunities will a reform bring about for the health care industry?

Panel speakers include:

Sherman Folland, professor, economics, School of Business Administration, Oakland University

Dr. James Forshee**, chief medical officer, Molina Healthcare of Michigan

Mark A. Johnson, senior vice president, business development and revenue management, Beaumont Hospitals

Dr. Jack Weiner**, CEO, St. Joseph Mercy at Oakland

Dr. Ernest Yoder***, vice president, Medical Education and Research, St. John Health and Ascension Health Michigan

**Executive MBA Advisory Board Member

***Faculty, Executive MBA Program

This session will discuss the need for student enrichment programs that focus on leadership and career development.  It will also explore enrichment programs within the School of Business that prepare students to successfully transition into the workplace and support leadership and professional development.    

Panel speakers include

Donna Free, special instructor, Accounting, Oakland University
Bill Macfarlane, SBA MIS ’85, vice president and CIO, North American Continental Automotive Systems
David Rooney, executive-in-residence, School of Business Administration, Oakland University


How Will Information Technology Shape the Future of Health Care Delivery?
3-4:30 p.m.

Panel moderated by Denis Dudzinski, Compuware/Covisint, and member of OU’s Executive MBA program

From the humble beginnings of enabling operational efficiency improvement, today information technology (IT) has the potential to shape the future of health care delivery. Electronic medical records when integrated using health information exchanges can provide timely access to information across the country. 

Such information sharing across clinics and hospital systems cannot only result in substantial cost savings but also improve quality of health care delivered. The American Recovery and Reinvestment Act of 2009 (ARRA) provides substantial financial incentives ($19 billion over a specified five-year period) that will help physicians purchase and implement such HIT systems. More advanced IT applications like wireless pacemakers allow a physician to remotely monitor a patient over the internet. 

Online information is emerging as a significant source for informing consumers and influencing the decision making process.  Telemedicine has often been touted as the answer to health care access in remote areas but the model is yet to take off.  There is little doubt that information technology will play a key role in shaping the future of health care delivery. The panelists will discuss issues relating to how IT will shape the future of health care delivery and the challenges/opportunities in transitioning to these new models.

Panel speakers include:

Paul Peabody*, CIO, Beaumont Hospitals

Vallabh Sambamurthy, Eli Broad professor of IT, Eli Broad College of Business at Michigan State University

Michael Ubl, executive director, Minnesota Health Information Exchange

Dr. Richard Frank, chief medical officer and vice president, HealthPlus of Michigan, Inc.

 
*Member, OU School of Business Administration Board of Visitors