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A very important step prior to applying for a job and attending an interview is to research the prospective company or organization. This is often overlooked and, according to employers, one of the primary reasons candidates are rejected. When applying for a position, obtain a copy of the job description and visit the company website so you can customize your resume and cover letter as much as possible to the particular company and position.

It isn't unusual for a hiring manager to ask you any or all of the following questions during an interview:

• What do you know about our company?
• Why do you think you would be a good match for our company?
• Why do you want to work for our company?
• What do you know about our products, (or services provided), our industry or our competitors?

If you cannot answer these questions effectively, you will likely be dropped from the candidate pool, as you have not demonstrated to the employer that you are really interested in working for this company or in this industry. In addition, it is often the knowledge you gain through research that can set you apart from other candidates interviewing for the same position.

Some companies are easier to research than others for a variety of reasons, such as size, age and ownership. For example, you will likely find more information on a large, established, publicly owned company than on a smaller, recently established, privately owned company.

Things You Should Know Prior to the Interview

• Is the company publicly or privately owned?
• How large is the company? How many people does it employ?
• What are the history, philosophy, mission, goals and background of the company?
• What products or services does this company provide?
• Where is the company located? Is it local or does it have regional, national or international affiliations?
• Who are the major competitors?
• What is the organizational structure and culture?
• What does the company say about itself? Consult company literature, brochures and advertisements.
• What types of changes, trends, societal and economic factors are occurring or impacting the industry?

Your knowledge need not be limited to these areas alone, and it should be reflective of any issues the company or industry currently faces as well. If the company has been in the news lately for any reason, be sure to have some idea what the publicity is about in case it comes up during the interview. You want to show your interest in both the industry and the company.

Resources for Company and Industry Research
Following is a general list of resources to explore. Many of these resources are available at local libraries, the Internet, the Career Services department and through employers directly.

• Company websites and the Internet. Career Services’ website has helpful links to make your search easier
• Professional associations and publications.
• Chamber of Commerce
• Company annual reports/literature including brochures and pamphlets
• Newspapers
• Business periodicals and trade journals
• Oakland University’s Alumni Relations Office/CAST mentor program
• Company employees, friends, neighbors, relatives, etc.

Interviewing - Roosevelt University

Research Company/ Position