Innovation Oakland
Weighing the pros and cons of Chapter 11
Assistant Professor of Finance Rajeev Singhal makes a simple comparison. Companies, like people, sometimes get sick.
A New strategy for surfing the web 
In a highly sophisticated and technologically advanced manner, Vijayan Sugumaran is toiling to make surfing the Web more efficient. The Oakland University associate professor of management information systems is looking at ways to personalize Worldwide Web searches to make them more effective. Using third-party software, Web surfers can enter information about themselves that allows a search engine to cater to their individual preferences.
Scheduling software improves hospital staffing
Many hospitals are just a blip or two on the cardiac monitor away from life support. Squeezed on one side by competitive health insurance companies and on the other side by an aging population more and more in need of their services, health care providers are caught in the middle.
Measuring the return on marketing
Mukesh Bhargava is a toolmaker. The Oakland University associate professor of marketing labors with innovative research and strategic thinking. And his work may well transform the discipline. Bhargava said that business functions such as production, engineering and research and development have all come under the gun as companies seek to become leaner.
Labor market effects unemployment insurance tax
Following the money is a timeworn method for arriving at the truth. Oakland University professor of economics Kevin Murphy's research suggests that employers need to think about just that when dealing with the Unemployment Insurance tax. 
Getting more for your money from government organizations
In today's economy, every dollar counts. This is especially true for the billions of dollars spent by our country's public agencies, including those at the federal, state and local levels.
Oakland University Professor Joseph Schiele has unveiled new ways for government organizations to spend public funds, improving the quality of goods and services purchased and saving both time and money.
Are you vulnerable to a short seller attack?
SBA professors
J. Austin Murphy,
Joe Callaghan and
Mohinder Parkash have pulled aside the curtain on a growing but little understood phenomenon called short selling that can quickly — and often mysteriously — devalue your stocks. A
must-read before you make your next investment
Greatest returns on online investing communities
More and more, the world relies on the Internet as its primary source of information. We head there for news reports, stock quotes, research and, increasingly, to share in online communities, connecting with others who share our interests. For the average stock holder, virtual investing-related communities (VICs) such as Motley Fool, Yahoo and the Silicon Investor can provide a wealth of potentially valuable insights, tips and analyses, covering everything from mutual funds to thoughts on which energy firms will yield the highest profits.