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Institutional Priorities

Oakland University Role and Mission Statement  

The following role and mission statement for the university was adopted by the Oakland University Board of Trustees on July 21, 1982, and amended by the Board of Trustees on March 28, 2012. It emphasizes four essential ingredients for the direction of the university: excellent and relevant instruction; high-quality basic and applied research and scholarship; responsive and effective public and community service; and a comprehensive schedule of student development activities.

As a state-supported institution of higher education, Oakland University has a three-fold mission. It offers instructional programs of high quality that lead to degrees at the baccalaureate, master's and doctoral levels, as well as programs in continuing education; it advances knowledge and promotes the arts through research, scholarship, and creative activity; and it renders significant public service. In all its activities, the university strives to exemplify educational leadership in a diverse and inclusive
environment. Full Statement...
Vision Statement 

Building on our legacy for academic excellence, Oakland University will be recognized for leveraging university and community assets to create distinctive faculty/student experiences.

Passion Statement 

Transforming lives and society through learning, discovery and engagement for the public good. 

Core Values
  • Knowledge and Discovery
  • Integrity and Stewardship
  • Diversity and Inclusion
  • Student Success 
  • Community Engagement  

Environmental Scanning – Situation Analysis

Key Goals and Action Steps

Institutional Priority 1: Create Productive Student and Faculty Experiences 

  • Students – focus on education quality and support services
    • Gauge student success in measurable categories such as enrollment, retention, graduation rate and placement
    • Increase services that support student academic achievement
  • Program – focus on program quality, delivery and distinction
    • Offer high-quality academic programs centered on student success
    • Encourage innovation in curriculum and use of high-impact educational practices to achieve the best student learning outcomes
    • Commit resources to those academic programs that have the capacity to achieve distinction while maintaining a comprehensive curriculum.
  • Faculty – focus on recognition and support
    • Promote and reward excellence in teaching and learning
    • Facilitate faculty development, research, scholarship, discovery, creativity and engagement
  • Brand/Visibility – focus on getting the word out about our successes
    • Demonstrate the quality of an OU education through student and faculty success

 Institutional Priority 2: Engage OU and Community Resources for public good

  • Engage OU-Community resources for public good
    • Create an OU Portal – Window to connect OU and Community
    • Use the OU Portal and connect:

      OU to Community to enhance faculty-student experiences (research and experiential learning) that help public needs
      Community to OU to get faculty, students and staff engaged in activities that help public needs

  • Enhance OU interactions with government